In order to get more accurate results, our search has the following Google-Type search functionality:
If you use '+' in front of a word, then that word will be present in the search results.
ex: Harry +Potter will return results with the word 'Potter'.
If you use '-' in front of a word, then that word will be absent in the search results.
ex: Harry -Potter will return results without the word 'Potter'.
If you use 'AND' between two words, then both of those words will be present in the search results.
ex: Harry AND Potter will return results with both 'Harry' and 'Potter'.
If you use 'OR' between two words, then bth of those words may or may not be present in the search results.
ex: Harry OR Potter will return results with just 'Harry', results with just 'Potter' and results with both 'Harry' and 'Potter'.
If you use 'NOT' before a word, then that word will be absent in the search results.
ex: Harry NOT Potter will return results without the word 'Potter'.
Placing '""' around words will perform a phrase search. The search results will contain those words in that order.
ex: "Harry Potter" will return any results with 'Harry Potter' in them, but not 'Potter Harry'.
Using '*' in a word will perform a wildcard search. The '*' signifies any number of characters. Searches can not start with a wildcard.
ex: Pot*er will return results with words starting with 'Pot' and ending in 'er'. In this case, 'Potter' will be a match.
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OverviewA brand, whether personal or corporate, is only as good as the reputation behind it. Weve all seen the headlines: Netflixs price increase. Sonys PlayStation hacking scandal. A Congressmans unsolicited, salacious Tweets. Each of these brands suffered major damage in a short time due to the amazing power of digital channels and social networks. Yet while we all know how quickly the online world can damage a reputation, we dont recognize the power of using these same digital platforms to build and protect brands before, during, and after such events. The Indestructible Brand makes the case that a well-built brand is the key to withstanding any reputational damage that may come its way. This book shows how to harness search, social media, and mobile-web digital experiences to construct a corporate or personal brand that not only weathers any challenge, but actively engages audiences and customers with content you want them to see, wherever they may roam online. Full Product DetailsAuthor: Huard Smith , Tripp DonnellyPublisher: Bibliomotion Imprint: Bibliomotion Country of Publication: United States ISBN: 9781937134150ISBN 10: 1937134156 Pages: 224 Publication Date: 01 May 2012 Audience: General/trade , General Format: Hardback Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon it's release. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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